Bolo Karni Mata ki Jai!
It was Navratra – and yours truly was at his native village ‘Deshnoke’ – standing in a queue to enter the temple. Probably, the first time my ‘jugaad’ seemed to fail.
(I don’t remember waiting for more than 30 minutes to enter any temple! 😛 Now, you know whom to call to know special temple tips! )
In the queue – I was bored. I was unhappy. And suddenly – aha! moment. I was excited.
Came home. Discussed this with my dad. He was excited. And, so it began…
Back in Gurgaon, I pitched and discussed this idea with friends at SLP. The concept of ‘lean startup’ was bubbling in my head.
Step #1 was customer validation. There followed a lot of phone calls – both me and my dad. And, voila! we had customer cash before we even had our logo!
Step#2 was product development. After lot of back and forth with design, logo, etc. – we had it! (Yes, Calcutta is cheap!)
Step#3 more customer validation – we went to ‘Ranisati Dadi Basant Mahotsav’ Dhanbad – managed to get a small counter. What meant to be an information counter, ended up as a pre-order sales counter.
Step#4 New year Prasad offering on Jan 1, 2012 at Ranisati temple, Jhunjhunu. After an all night Pilani-like new year party, I found myself on a Haryana roadways bus to Pilani (Jhunjhunu).
The slogan was – Jai Dadi Ki! And, I had the privilege of offering Prasad for our first few devotees. It was a great experience. You can check out our humble beginnings pics on our facebook page – here. (Local tip, whenever you want to get some work done in tier-3 places, take your camera with you – it helps! 🙂 )
Step#5 was a real headache – getting the Prasad delivered. What should have been the easiest step, turned out to be a nightmare. I now fully appreciated why Filpkart chose to get into logistics.
Once the Prasad reached the devotees, the response was phenomenal.
It was truly satisfying. I felt happy. And so it had begun…